Vince Lombardi, the legendary Green Bay Packers coach for whom the Super Bowl trophy is named after, returned in virtual form to get players and fans excited before the kickoff of Super Bowl LV.
A pre-produced video showed the "coach" walking through America's heartland giving a rousing pre-game speech. He wore his traditional hat, overcoat and glasses.
As the video ended, the virtual, deep fake form of Lombardi appeared on a stage at the corner of the end zone at Raymond James Stadium in Tampa Bay, where the Chiefs and Buccaneers were getting ready to play.
People on social media had strong thoughts about it, with one consistent critique comparing the virtual Lombardi to the hologram of late rapper Tupac Shakur.