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Louisville's Leading Local News: Weather, Traffic, Sports and more | Louisville, Kentucky | WHAS11.com

The man who made 'Bellavia' a WHAS11 tradition | The Proffitt Report Podcast

Doug sits down with former director Jerry Lloyd to discuss his decision to use "Bellavia" as the channel's snow closing song, and how the music connected to our viewer today.
Credit: Doug Proffitt
Jerry Lloyd takes photos with anchor Doug Proffitt (left) and assignment editor Steve Duncan (right) while visiting the WHAS11 newsroom.

WHAS11 anchor Doug Proffitt sat down with former director Jerry Lloyd on a snow-filled episode of The Proffitt Report Podcast to discuss his decision to use the song "Bellavia" for the channel's snow closings in the 1970s.

The two talk about their love for the song, and how viewers continue to connect to it today. Jerry also shares memories of his time working with greats like Cawood Ledford and Jim Mitchell.

You can listen to The Proffitt Report on Apple Podcasts, Spotify, Google Podcasts, YouTube and anywhere else podcasts are found. Please leave a rating and review and let Doug know what you'd like to hear next.