FRANKFORT, Ky. (WHAS11) -- New political faces in Kentucky are looking to take on members of their own party.

Up and down the ballot, right down to local races--like that for Louisville Mayor--incumbents are finding themselves in contests with challengers in their own party.

It's a trend we haven't always seen in Kentucky, but political analysts say it's a sign of the times that will make Tuesday's primary even more of an impact than in years past.

RELATED: Locate your voting precinct in Kentucky

"I don't think that if you talk to anyone running in a primary right now they're taking it for granted," GOP strategist Julia Crigler said.

One strategist said people are saying they want change.

“Now we have people challenging in the Kentucky Primary to say, ‘We're not happy with the status-quo. We're not happy with where we are. We want to change our party as well," explained Democratic Strategist, Bob Gunnell.

On the left and right incumbents are finding themselves in unfamiliar territory. Thirty-eigth District Republican State Senator Dan Seum is a member of GOP leadership. Bullitt County Republican official Paul Ham is challenging Senator Seum.

Jefferson County Democrat, 30th District State Rep. Tom Burch, has spent more than four decades in Frankfort. Warren Greer and James Penny will try to end Representative Burch’s career on Primary Day.

State Representative Phil Moffett's name was floated as a potential House Speaker last session. The 32nd District Republican is challenged by Alan Steiden

Louisville incumbent, State Rep. Reginald Meeks, has a Democratic primary opponent in Matt Osborne.

Democratic Strategist Bob Gunnell admits that all politics are local, but trends reach far and wide.

“Look at the people who won the races (last fall), outsiders, people with little government or no government experience who came from the outside," Gunnell said. “I think people are still in that process of let's just take out the old and bring new people in.”

One thing is certain the incumbents are sinking money into protecting themselves during the primary.

GOP strategist Julia Crigler said, what's yet to be seen is how that impacts their strategy and ability to get re-elected, even in districts where voter rolls benefit their party.

"I think it certainly speaks to nobody in this kind of environment and climate should take anything for granted," Crigler explained. “Nobody is safe from an opponent of their own party, absolutely. Regardless of their own record or how far to the left or right they are. There's no guarantees in any of this.”

►Contact reporter Chris Williams at cwilliams@whas11.com. Follow him on Twitter (@chriswnews) and Facebook.