In honor of International Women's Day, McDonald's is turning its logo on its head -- to create a W.
A restaurant in Lynwood, California, owned and operated by Patricia Williams, sports an actual upside-down sign along the road. Williams became an owner-operator 30 years ago and has encouraged her two daughters to work with her.
In addition to the physical sign in California, 100 restaurants across the country will have special crew shirts, packaging, and hats celebrating International Women's Day with the W logo. McDonald's says they are "celebrating our employees, franchisees, suppliers, community partners and customers for all that they do today and every day."
“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” says McDonald’s Chief Diversity Officer Wendy Lewis. “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success.”
On their website, McDonald's features Loraine Maurer, a woman from Evansville, Ind. Maurer has been working behind the counter for 44 years, starting when she was 50-years-old. Over the years, she declined promotions and raises because she preferred working directly with customers. Now, she visits on weekends to hang out and have a meal.