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Mayor, local organization create S.W. Louisville tourism campaign

Mayor Greg Fischer and the Southwest Dream Team are creating a new campaign to make southwest Louisville a tourist destination.
Mayor Greg Fischer addresses the media to discuss the new south Louisville tourism campaign

LOUISVILLE, Ky. (WHAS11) – Mayor Greg Fischer and the Southwest Dream Team are creating a new campaign to make southwest Louisville a tourist destination.

The South Points Scenic Area will highlight 24 attractions across the south end which include hiking and biking trails, and restaurants.

The new highway signs will also help direct visitors to the Iroquois Amphitheater, Kentucky Derby Museum and the new state-of-the-art Southwest Library on Dixie Highway.

"This region is super rich with opportunities not just for people from Louisville but all over the country to come and visit the southwest," Fischer said.