LOUISVILLE, Ky. — Hillerich & Bradsby Co. has made a pivot and has entered the non-medical face mask market by introducing Maskoni antibacterial masks, which are reusable, water repellent, and treated with a bactericide that lasts for up to 10 washes.
“Given the current health crisis and the need for protective equipment, we’re joining hands in the fight against the spread of COVID-19,” H&B President & CEO John Hillerich said in a news release.
Hillerich’s family-owned company manufactures wood baseball bats for Wilson Sporting Goods’ Louisville Slugger brand and operates the renowned Louisville Slugger Museum & Factory in Louisville. The company also produces and sells award-winning Bionic gloves.
“We’ve channeled our Bionic glove production and supply chain to offer Maskonic non-medical masks for the general public," said Hillerich. "Our factory’s expertise is in cutting and sewing materials, so this was a natural progression, particularly in a time of global crisis.”
Maskonic face masks are sold in 4-packs for $16.99. Shipping is free.
“Offering quality masks that were also affordable was a key goal for the company as we explored this market,” Hillerich said. “The four-pack pricing equates to $4.25 per mask, and they can be worn multiple times, further increasing the value.”
“It’s been said that ‘from crisis comes opportunity,’” Hillerich said. “Like many companies impacted by COVID-19, we’ve had very little revenue coming in over the past 6 weeks. Maskonic provides an opportunity for H&B to create a revenue stream, provide an important service to the public, and allow us to support Feeding America.”
H&B will be shipping masks to the homes of all of its employees for their families’ protection during the COVID-19 crisis.