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Florists stay busy on Mother's Day despite pandemic

Mother's Day is one of the biggest days of the year for flowers, even when much of the country is shut down.

JEFFERSONVILLE, Ind. — Mother’s Day is one of the busiest days of the year for florists. 

This year, some weren’t sure what to expect.

A busy Mother’s Day weekend was a welcome surprise for Carolyn Minutillo, the owner of Lavender Hill in Jeffersonville.

Minutillo spent Saturday morning making sure all flower deliveries went out to deserving moms.

“We’ve had a lot of deliveries. We actually had to cut off our deliveries because we reached our maximum,” Minutillo said.

When businesses shut down in mid-March, the flower shop was affected.

But there was a bright spot amid all the uncertainty.

“We were surprised because of the shutdown and people not being able to see family members, we had a lot more orders that came into us over the web,” Minutillo said.

People have been using flowers to connect with each other more, and that’s also true on Mother’s Day.

“We actually had people starting to call last week, but we still really were not sure what to anticipate for orders,” Minutillo said.

Mother’s Day is always a busy day for flowers, and Minutillo typically uses the previous year’s numbers as a base for orders. She says she bought more cautiously this year because she wasn’t sure where the numbers would be.

“Our numbers are, probably once we run them, we’ll probably be down of course from last year which we expect, but it definitely is busier than we were anticipating,” Minutillo said.

Minutillo says she hopes this pandemic is the start of a positive trend for florists.

“It’s been nice to see flowers come back into people’s lives and the thought of making a connection through flowers, which has been wonderful for our industry,” said Minutillo. “So we are hoping that’s one of those lasting things that comes out of this pandemic.”

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