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Bourbon tourism shaking off pandemic slump in Kentucky

With tourists flocking to distilleries, concerns about a pandemic hangover for the state’s world-famous bourbon industry are quickly evaporating.

LOUISVILLE, Ky. — With tourists flocking to distilleries, concerns about a pandemic hangover for Kentucky’s world-famous bourbon industry are quickly evaporating.

Heaven Hill Distillery recently opened a $19 million tourist center in Kentucky bourbon country and demand is already overflowing. 

Distillery officials say reservations are filling up quickly to learn about whiskey making and sample its spirits. It’s a similar story for the numerous other distilleries in the region that last spring were temporarily closed to visitors due to the COVID-19 pandemic. 

More than a year later, the businesses are facing overwhelming demand for tours and Kentucky Distillers’ Association President Eric Gregory predicts bourbon tourism will quickly rebound to pre-pandemic levels. 

    

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