Consumer Watch: Technology while you shop

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by Andy Treinen

WHAS11.com

Posted on January 24, 2013 at 3:38 PM

Updated Thursday, Jan 24 at 3:41 PM

(WHAS11) -- Retailers know consumers use their smart-phones and tablets to research products and hunt for sales. Now they want to make that part of the experience in brick-and-mortar shops.

Touch screens are the trend in mobile phones and tablets. Now retailers are finding uses for that same technology, inside stores.

“What you're able to do is put together an outfit to see how everything looks together, while you're right there in the store. So you might start with a particular shirt, match it with a pair of jeans,” Trent Waterhouse from Elo Touch Solutions. 

The National Retail Federation show in New York showcased a number of practical uses like a touch screen display aimed at large appliance retailers, highlighting pricing, features and more, even without the items physically being in the store. A touch-screen Pepsi machine can give consumers nutritional details before they make a selection.

“They're really catering to that demographic where they know that almost every person has a smart-phone and it's going to be part of the way you live your life,” Michelle Tinsley Intel's director of retail solutions said.

Intel, which has partnered with a number of major brands for new  high-tech ideas, says it's not just about the "cool factor," it's about giving something extra to the consumer. And when the consumer is a business not only looking for help with technology, but also with business solving it’s problem pays big dividends.

 

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