LOUISVILLE, Ky. (WHAS11) -- Free ice cream was a big draw at Fourth Street Live on Wednesday.
For each scoop of ice cream a dollar was donated to the Salvation Army. Ice cream cones and Moose Tracks ice cream was served.
Some familiar faces from WHAS11, like Rachel Platt, Andy Treinen and Kristen Walls, lent a hand and helped to scoop ice cream for the cause.
Dozens of volunteers helped to reach 10,000 scoops of the new ice cream flavor. The flavor was created by Denali flavors and Velvet Ice Cream. It’s a combination of vanilla, fudge and peanut butter.
That's right, 10,000 scoops to raise $10,000 for the Salvation Army in Louisville, an organization that serves 90,000 hot meals each year and helps to shelter at least 30,000.
It was the perfect freebie for humans, a pooch or even a moose; it was a treat with a pay off.
Moose Tracks Ice Cream is coming to a store near you. It's just being introduced in Louisville.
The Salvation Army is hoping to get $10,000 from today's event, but you can donate money or your time 365 days a year.