LOUISVILLE, Ky. (WHAS11) -- Walmart is getting into the video exchange business, allowing people to trade in their old video games.
It's just another example that the world's largest retailer isn't resting on past successes.
Walmart is taking aim at GameStop by allowing customers to trade in their video games.
Starting Wednesday, March 26, you will be able to bring in old PlayStation, Wii and X-Box games, but you won't get cash.
Instead, customers will receive a Walmart gift card likely worth anywhere from a few bucks to $35.
So, even though it's a way for gamers to get something out of an old item, it's also a way for Walmart to keep people coming back into the store.
The new initiative is being watched closely by GameStop.
The company gets a lot of business from the pre-owned category. Around 20% of their holiday sales were used games.
Amazon, Target and Best Buy also have video game trade-in programs.
All together, it's a $2 billion industry.
Walmart has some serious competition, but the retailer says there are still nearly a billion pre-owned games sitting in homes across the country and jumping into video games makes sense now that the store is doing iPhone trade-ins as well.
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