LOUISVILLE, Ky. (AP) -- Nearly two months after winning an NCAA championship, Louisville coach Rick Pitino is giving fans a way to toast the Cardinals' success while raising money for the school.
Pitino unveiled commemorative Maker's Mark bourbon bottles on Tuesday bearing his face and achievements including Louisville's third national title and his upcoming induction into the Naismith Memorial Hall of Fame.
Calling the recognition from the Kentucky-based distiller "exciting," Pitino said he was pleased to help the effort toward building a planned $8 million academic center. Maker's Mark will begin selling 12,600 bottles on Friday to benefit the project that it has also pledged $500,000 toward.
Louisville associate athletic director Mark Jurich said the project has raised more than $4 million so far.