LEXINGTON, Ky. (AP) — Kentucky players will be part of a statewide telethon Wednesday night benefiting Superstorm Sandy relief efforts.
The telethon will air from 7-8 p.m. on WKYT and IMG Sports Network affiliates with Wildcats players taking phone calls and donations and continue for 24 hours. All proceeds will go toward storm victims.
Wildcats coach John Calipari came up with the idea after talking with friends in affected areas in New Jersey and New York. In January 2010 he organized a Hoops for Haiti telethon benefiting victims of the Haitian earthquake.
"We've got some great ideas of things to either bid on or give this amount of money," Calipari said Sunday. "When we did it with Haiti, 70,000 calls came in and we couldn't take them all. We could only take 2,000. So we're going to hope to have it so that whoever calls in, that phone will be answered somewhere.
"This (Superstorm Sandy) was devastating."
Calipari said donations will be matched. Telethon phone numbers will be released later.
Kentucky sophomore guard and New Jersey native Brian Long said his family had lost electricity but emerged from the storm fairly well. He said relief efforts such as the telethon "shows that coach Cal cares and that people around the country care and want to help."