FRANKFORT, Ky. (AP) — The group Friends of Coal will continue its public relations campaign this weekend by serving as signature sponsor for the upcoming University of Kentucky vs. Mississippi State football game.
The organization has been trying to improve the image of the state's mining industry through such public outreach efforts.
Kentucky Coal Association President Bill Bissett said the campaign is aimed at educating people about the importance of coal in maintaining an affordable supply of electricity.
Bissett said Kentuckians have been responding favorably to the public relations efforts. More than 58,000 people have purchased "Friends of Coal" license plates.
Those sales generated money that paid for $75,000 in scholarships to UK engineering students last year. The total for the next round of scholarships will be announced at halftime of Saturday's game.