UPS agitates UK fans with NCAA television ad

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Associated Press

Posted on March 15, 2012 at 9:00 PM

FRANKFORT, Ky. (AP) — Lawmakers aren't happy with a UPS television ad that replays a still-painful highlight of a University of Kentucky loss to Duke two decades ago.

The shipping company with a major distribution hub at the Louisville International Airport is airing the ad during the NCAA tournament to tout its logistical abilities.

Democratic House Floor Leader Rocky Adkins said whoever decided to air the ad probably doesn't understand how painful that particular highlight remains for UK fans. Even so, Adkins said lawmakers won't hold the ad against UPS, a major employer in Kentucky.

The TV spot highlights a last second shot by Duke to beat a UK team dubbed "The Unforgettables" in 1992.

UPS spokesman Mark Dickens said the company plans to continue running the ad.

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Online: http://thenewlogistics.ups.com/

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