It's a partnership with Chambord Liqueur, who makes the "unofficial" drink of the Oaks - the Fleur de lis.
Recipe for the CHAMBORD Fleur de lis:
3/4 oz Finlandia Vodka
3/4 oz CHAMBORD
2 oz lemonade
1 oz cranberry juice
Squeeze of lemon
Shake all ingredients with ice and pour into a tall glass. Garnish with a lemon twist and a black raspberry.