HullabaLOU Music Festival planned for July; tickets now on sale


by Joe Arnold

Posted on November 30, 2009 at 12:21 PM

Updated Friday, Dec 4 at 1:13 PM

Which HullabaLOU headliner do you want to see?

HullabaLOU, as in LOUisville, is not only a big event for July of 2010, but Churchill plans on it being an annual festival and immediately joining the ranks of the top music festivals in the country.

44,000 Rolling Stones fans got it started in 2006 and 27,000 fans of the rock group the Police made it clear one year later, the world's most legendary racetrack also has a future in music.

 “So I think we know something about producing and conduct large live entertainment events.  And so we asked, what could we do with that?” said Bob Evans, CDI President.

What they could do is HullabaLOU, a three day music festival in July headlined by a trifecta of superstars.

Bon Jovi on Friday, Kenny Chesney on Saturday, and Dave Matthews band on Sunday.

Churchill Downs Entertainment Group President Steve Sexton said it will have, “five stages, over 65 acts and musical genres from the region that are going to be classic rock, country and adult contemporary and bluegrass.”

Ear-X-tacy’s John Timmons was impressed by the eclectic mix or old and new but questions whether the economy will discourage ticket sales. 

The cheapest ticket is $60 for one day general admission.

But HullabaLOU’s consulting producer Quint Davis says the racetrack's 147 acres and unique setting make it a sure bet.

“That combo of having 25,000 seats reserved seats with a full on multi-stage field festival and the paddock, there is no other festival in that model, and I think it’s fantastic,” said Davis.

HullabaLOU is July 23, 24 and 25th at Churchill Downs.  Tickets go on sale at noon this Friday.

Churchill estimates HullabaLOU could have an economic impact of $38 million to the area.

Many other big name musical acts are also scheduled to appear including:

Zac Brown Band, Steve Miller Band, Gladys Knight, Jason Aldean, The Doobie Brothers, Al Green, Dwight Yoakam, Michael McDonald, Loretta Lynn, Colbie Caillat, Steppenwolf, The Black Crowes, Kansas, B52s, Gloriana, 38 Special, The O’Jays, War, Richard Marx, Gov’t Mule, Joan Osborne, Musiq Soulchild, Taj Mahal, Sam Bush, Chrisette Michele and many more.

A complete list of confirmed performers is available online at the event Website,

Ticket packages, which range from $60 for a one-day general admission pass to $975 for a three-day VIP package, will go on sale Friday, Dec. 4, at noon and can be purchased online at and and at all Ticketmaster outlets, including select Kroger locations, or by calling (800) 745-3000.