The Strong Side is a weekly program hosted by the voice of the Cardinals, Paul Rogers. He is joined each week by head football Coach Charlie Strong. The two breakdown the games each week and talk about the good, the bad and the ugly with all of the games. In addition to talking about the Cardinals most recent game, fans are treated to weekly segments that highlight either a player or some other aspect of the Cardinal football program.
Coach Strong is a firm believer in supporting all of the sports, coaches and athletes at the University of Louisville, so he each week he invites a player or coach from another program, to come on the show and promote their progress and accomplishments.