(WHAS 11)--They're calling it the expletive heard round the world and they're already making t-shirts with it.
Big Papi, also known as David Ortiz is the biggest baseball star in Boston.
During a solemn moment at Fenway Park, Boston was coming together honoring the victims and saluting the first responders singing the National Anthem.
And then Big Papi stepped to the mic for an inspirational message.
The FCC chairman himself tweeted out:
"David Ortiz spoke from the heart at today's Red Sox game. I stand with Big Papi and the people of Boston."
What is clear is that Big Papi's speech has become a rallying cry in a wounded but still strong city.
They are already selling t-shirts.