LOUISVILLE, Ky. -- After years of being a bystander, Danny Bower finally decided to rev his engine.
“I've lived in Louisville my whole life and I’ve seen all the cars coming and going. I finally got my car ready to go and running so I wanted to come out and participate,” Bower said.
When the street rods roll into town, local businesses are ready for the extra traffic.
“We actually are down there passing out flyers now, hoping that they stop in and see us,” said Pleasure Ridge Pizza employee Laura Chandler.
Pleasure Ridge Pizza is just down the street from the Expo Center and employees there say the mad rush means more business.
“It's always good to know something about cars so I had to do a little studying this week. They are real friendly; they love to chat and drink up. That's what we want here,” said Chandler.
The hotels surrounding the show are jam packed and the only open rooms are last minute cancellations.
“It means a lot-- not only for my businesses-- but for all the businesses in Louisville because it means extra revenue,” said Howard Johnson Express General Manager Kumar Dulabh.
It’s a tradition here in Louisville for the street rods. The local businesses appreciate the car lovers that return every August.
“We have a repeat business. They've been coming here for years and years,” said Dulabh.
“It's the best time of the year if you like cars. There's 10,000 street rods riding around. Being a part of that is really cool,” said Bower.