We respect your privacy and realize that there may be information that you would rather not share with anyone. Knowing that, we are safeguarding your personal information and respecting your privacy. We are asking for information needed to build a site that is more personally relevant to you and tailored to your interests. And we are asking for information that is valuable to our advertisers. By capturing information about our customer-base, we give our advertisers a better understanding of who is viewing their advertising.