Fashion secrets revealed in LVMH's open day

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Associated Press

Posted on June 15, 2013 at 4:03 PM

Updated Saturday, Jun 15 at 7:04 PM

PARIS (AP) — Members of the public in six European countries are being given a rare glimpse into the secret inner workings of the fashion industry, as part of luxury giant LVMH's two-day open-door event.

Milliners, feather dressers, embroiderers, perfume bottlers and other artisans in 42 sites around France, Italy, Spain, Poland and the UK are revealing a little bit of their savoir-faire starting Saturday.

Among the tidbits and traditions being shared:

— Perfumers seal bottles such as Miss Dior with cow intestine to stop the scent escaping.

— Unmarried seamstresses sew a hidden strand of their own hair into haute couture bridal dresses to help them find a husband.

— Embroiderers avoid using green thread, as it brings bad luck.

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