Study: Mobile phones increasing source of news for many

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by WHAS11

WHAS11.com

Posted on December 14, 2011 at 6:44 PM

Updated Wednesday, Dec 14 at 7:02 PM

LOUISVILLE, Ky. (WHAS11) -- It's a sign of the times, more people are using smart phones and a new study shows they are overtaking the newspaper as the source for where you get your news.

Go just about anywhere these days and you'll find the illuminated faces of people turning to their cell phones, lap tops and tablets to get their news.

"I guess the newspaper doesn't fit in your pocket as well," Wood added.

Whether its portability or accessibility, market-research firm e-marketer reports for the first time, people are spending more time on their mobile devices than with print media.

"It’s just available everywhere you go. You can in the car, waiting in line, sitting in traffic bored and it's just always with you. You're always connected," Ryan Wood said.

"A 2011 report from the San Jose Business Journal shows adults spent an average of 65 minutes a day on their cell phones as opposed to 26 minutes a day reading the newspaper," Mike Colombo said.

The report states last year, both mobile and print accounted for 50 minutes of an average user's time--down from 2009 numbers where print and mobile combined for 94 minutes.

"There was a wreck on I-65 this morning. Traffic was bumper to bumper and I knew I could just jump off the expressway because of my mobile app," Mollie Noe said.

Mollie Noe says she's converted to a digital lifestyle, but her parents stand pat with print.

"My parents still get the newspaper and I still tease them on a daily basis. You don't even need to pay for the newspaper anymore, you can get the news free immediately," Noe said.

Still, the traditionalists see the purpose of print.

"The thing that newspapers are for is history," said one newspaper reader.

The same report shows TV and video are number one and have grown in the amount of time being spent by users.

The internet is number two, and growing, and radio is number three.

We asked Courier-Journal Publisher Arnold Garson about this trend.

Garson said:

"The Courier-Journal reaches more than 80 percent of the adults in the market every week and we do it an average of five-point-four times every week.”

“Time spent reading The Courier-Journal actually has remained stable in recent years. The Courier-Journal is a market leader in mobile content, serving more than 800,000 mobile impressions a month and growing." added Garson.

 

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