LOUISVILLE, Ky. (WHAS11) -- Kentucky Senator Mitch McConnell is rolling out his latest pitch at gaining women's support in the Commonwealth.
On Friday, Aug. 30, the "Women for Team Mitch" was launched.
It became very emotional when women shared stories on how the Senator came to their aid in a time of need.
Women representing the Commonwealth's 120 counties stood alongside Senator Mitch McConnell to launch an initiative called Women for Team Mitch.
“I am so proud of the leader that Mitch is and what he has accomplished for Kentucky and the women of this great commonwealth and also for our country,” Elaine Chao, former secretary of labor, said
Many are grassroots leaders in counties that will reach out for the women's vote in their region. Others were familiar faces like Jefferson County Clerk, Bobbie Holsclaw, former Congresswoman Anne Northup and McConnell's wife, Former Secretary of Labor Elaine Chao. Some shared their personal stories of how the Senator has directly impacted them.
"A month ago my 4-year-old son was diagnosed with cancer. And Senator McConnell called me and said stay home, focus on what's important and come back when you are ready. I have got your back," Laura Sequeira, Senator McConnell's Campaign Finance Director, said.
Her story left the Senator in tears.
It's part of an effort to reach out to the female vote. But his opponents today say this message is not enough.
“I think that if you need to call a press conference to point out the fact that 50 percent of the women in the state have to be told that they support you? That's somewhat indicative of the fact that he does realize he has an issue there. Women in general do not support Senator McConnell for a variety of reasons," Matt Bevin, Senate candidate, said.
Secretary of State Alison Lundergan Grimes has continued to hammer away at McConnell's record on voting against legislation for women, namely the Violence Against Women Act.
"Senator McConnell's photo op on Friday comes as no surprise given his disastrous record on issues impacting women and their families" a spokesperson for Grimes said.