(ABC NEWS) -- For most brides, having a limo ride to the reception is de rigueur on their wedding day. Erin Lounsberry - now Erin Platt - is not like most brides, so a limo wasn't special enough for her.
The Oscar Mayer Wienermobile was, so on Friday, when the self-professed Wienermobile superfan married 40-year-old Jason Platt at St. Paul's Lutheran Church in Davenport, Iowa, she was overjoyed that her ride to the reception was a 27-foot long hot dog on a bun.
The new bride had lobbied Oscar Mayer for months to make her dream come true.
A marketing and communications manager, she put her skills to work to create a Facebook page, "Just 'Like' for Just Linked," and asked her friends to like it. She tweeted Oscar Mayer. When a local newspaper wrote about what she was doing, she sent that to the company as well.
She "just kept at it and I think it was early November I was contacted by Oscar Mayer and their agency saying 'we would love to be part of your special day' and I was so excited," she said.
When the company tracked her down at work, "I was jumping up and down and crying," she said.
In an interview with ABC News on Monday, the new Mrs. Platt, 43, explained her fascination with the Wienermobile.
"I think it makes people happy and I call it the Wienermobile effect, where people don't even realize that they like the Wienermobile and it drives past them on the street … they don't just go 'uh, there's the Wienermobile.' They go 'oh my gosh! Look!'" she said.
That was the reaction of fellow motorists as Erin and Jason - and Jason's 10-year-old son, Wyeth - were transported Friday to the wedding reception. On the 20-minute ride, people pointed and honked their horns, and at least one driver turned around to follow the vehicle, the bride said.
The interior of the Wienermobile was decorated in yellow and red, and a special "Just Linked" sign was attached to the rear of the vehicle to mark the special occasion.
Pratt said the Hotdoggers - the name given to the teams that operate each of the six Wienermobiles that crisscross the nation to promote the brand - helped make her big day special.
"It was so fun. They were such wonderful, wonderful people," she said. "They were as excited about it as we were. … I can't put it into words just how much fun it was and how much it meant."
She can't pinpoint when her affection for the giant hot dog on wheels began, but friends know her so well that they send her messages when they spot the vehicle, and others have given her trinkets inspired by it.
Her collection has grown to include an antique coin bank, a stuffed beanie, a key chain, some framed pictures and "a plethora of wiener whistles."
She said her fondness for the Wienermobile is a fun quirk with no hidden meaning, an although she'd already known Jason for 17 years before they started dating - they've now been a couple for just over a year - she wanted to make sure he didn't think it was weird.
"And he's like 'um, I've known you for 17 years. I know this about you and I still asked you out,'" she said.
She added one more thing: "Everyone wanted to know did we serve hot dogs at the reception and the answer is no."
Oscar Mayer said its Wienermobile has made appearances at wedding receptions before, but this was the first time it did so in response to a social media request from the bride and groom.