New Volkswagen Super Bowl ad creating controversy

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by WHAS11

WHAS11.com

Posted on January 29, 2013 at 6:32 PM

(WHAS11) -- Volkswagen's newly leaked Super Bowl ad is stirring up controversy.

The concept is 'get happy,' but the accent of the man in the ad is what has some calling it racist.

Volkswagen said the man's accent is intended to convey a relaxed, cheerful demeanor while encouraging a positive attitude on a tough Monday.

Volkswagen also said they talked to 100 Jamaicans in the research and had a speech coach on site to make sure it was authentic as possible.

To watch the ad, just click on the video player above.

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