Louisville AD Jurich gets Maker's Mark bottle

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Associated Press

Posted on July 23, 2014 at 7:01 AM

Updated Wednesday, Jul 23 at 7:01 AM

LOUISVILLE, Ky. (AP) — Louisville athletic director Tom Jurich is the latest Cardinal to get his own bourbon bottle.

Maker's Mark will feature the school's longtime AD on 8,500 commemorative bottles to be sold starting Friday in a fundraising effort for a campus academic center. The design features Jurich and the logo for the Atlantic Coast Conference, which Louisville joined on July 1 through his efforts.

Maker's Mark COO Rob Samuels said in a release on Tuesday that the Kentucky distiller chose Jurich for the series' final bottle "because he has truly brought the entire athletic department to a new level of achievement."

Sales of previous commemorative bottles featuring men's basketball coach Rick Pitino and former football coach Charlie Strong have generated $2.5 million toward the $14 million facility.

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