Light humor, emotional ads rule Super Bowl

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Associated Press

Posted on February 3, 2014 at 1:00 AM

Updated Monday, Feb 3 at 1:00 AM

NEW YORK (AP) — The results are in. Advertisers played it safe in Super Bowl ads this year.

There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.

In their place, much more sedate ads. RadioShack poked fun at its image by starring 80s icons like Teen Wolf in its ad, for instance, while Coca-Cola showcased people of different diversities in its spot.

With a 30-second Super Bowl commercial fetching $4 million and more than 108 million viewers expected to tune in to the championship game this year, it was crucial for advertisers to make their investment count.

But the shocking ads in previous years have not always been well received.

So this year, advertisers went out of their way to use more family friendly themes: socially conscious statements, patriotic messages and light humor.

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