Churches use social media for outreach


Associated Press

Posted on January 28, 2013 at 8:01 AM

BOWLING GREEN, Ky. (AP) — Some churches in south-central Kentucky are using social media to help their outreach.

The Daily News ( reports several Bowling Green-area churches are using Internet resources like Facebook and Twitter to interact with interested followers.

Brandon Cannon, who is pastor at Real Life Church, says he even encourages people to have their smartphones out during services so they can post a song or a quote that they connect with as soon as they hear it. He said the live updates help people at home feel more like they are part of the service.

"You can actually do everything but be there," he said.

Other churches, including LifeHouse Church and Living Hope Baptist Church, have begun using Facebook and Twitter to connect with more people.

LifeHouse Church Executive Pastor Crystal Cummings says social media makes it easier to relay information.

"You don't always have somebody's phone number, but you can easily message them through Facebook or Twitter," she said. "It just makes the world a little bit smaller."

She said it also is helpful in reaching a large number of people at once.

"When they like our page, I can post updates," she said. "It's a quick way to get in touch with them. I don't have to email them individually."

Both pastors say most of their members are connected to the Internet and have Facebook and Twitter accounts.

Pastor Jason Pettus of Living Hope Baptist Church said he has a Twitter account for where he posts quotes from Scriptures, books or articles he's reading. He's had the account for about a year and he has more than 1,000 followers.

But social media also can help small congregations, like the Unitarian Universalist Church of Bowling Green, which has 275 "likes" on its Facebook page.

"It's a great outreach for us," said the Rev. Peter Connolly, minister of the church.


Information from: Daily News,