What do NBC researchers know about Americans? Plenty.
They have found that people who know the results of London Olympics events before they see it on a tape delay are more not less likely to watch them.
NBC has been criticized for not televising live some marquee London events like swimming and gymnastics. Still, the U.S. broadcaster has been getting far better ratings for the London Games than it ever expected, outpacing the 2008 Beijing Olympics.
— David Bauder — Twitter http://twitter.com/dbauder
EDITOR'S NOTE — "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.