Obama campaign's new TV ads aimed at women

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Associated Press

Posted on June 21, 2012 at 8:00 AM

Updated Thursday, Jun 21 at 10:02 AM

WASHINGTON (AP) — President Barack Obama's re-election campaign is launching the first in a series of television ads seeking to boost support among women.

The ad highlights the Lilly Ledbetter Fair Pay Act, which makes it easier for women to seek the same pay as men for doing the same work. It was the first law Obama signed after taking office.

The ad says that Obama, as the son of a single mother and the father of two daughters, knows that paying women less than men is unfair and hurts families.

Republican challenger Mitt Romney hasn't said whether he would have signed the Lilly Ledbetter legislation. But he says he would not seek to overturn it.

The ad is running in seven states: Colorado, Florida, Iowa, North Carolina, Nevada, Ohio, and Virginia.

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