Giant coupon company to come out of merger

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Associated Press

Posted on June 21, 2012 at 6:00 AM

Updated Thursday, Jun 21 at 8:01 AM

ST. PETERSBURG, Fla. (AP) — Coupon-clippers, take note.

The company that owns and distributes Valpak coupons to millions of homes around the U.S. is acquiring one of the biggest online coupon websites.

Florida-based Cox Target Media told The Associated Press it is acquiring Savings.com and its U.K.-based sister site, Savoo.com.

Company executives say this is a merger between traditional and new media advertising. They tout it as blending the best of both worlds and connecting businesses and customers with a new, integrated model.

Company officials say Savings.com and Savoo.co.uk will continue to operate independently. But they will work with Valpak to share resources and use each others' technology platforms.

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