UofL signs new 10 year, $160 million deal with Adidas

University of Louisville has deal with Adidas

LOUISVILLE, Ky. (WHAS11) – The University of Louisville and Adidas have agreed to extend their deal, making Louisville the top college program in Adidas history.

The 10-year, $160 million deal puts Louisville in the top five in all collegiate footwear and apparel deals. UofL is fourth behind UCLA, Ohio State, and Texas.

Louisville Athletics Director Tom Jurich explained the deal to a group of donors and supporters at the Cards 50-Yard Line Dinner.

The university's deal with Adidas extends their 19-year partnership through 2027-2028. The Portland, Ore. based company will supply footwear, apparel, accessories and marketing support for all 23 of the university’s intercollegiate athletic programs.  

“Our new partnership with Louisville is one of our largest ever investments in sport in America,” said Mark King, Adidas North America president. “When you think about college sports in America, you think Louisville. The athletic program the Cardinals have created is remarkable. These young athletes are impressive competitors in every sport. Louisville has been an important partner of ours for nearly 20 years, and we see tremendous value in our new partnership as we continue to shape the future of sports together.”

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