Snap away! There's a new Louisville filter

LOUISVILLE, Ky. (The Courier-Journal)--Even if you're a #nofilter kinda girl or guy, you have to check out Louisville's new Snapchat filter.

When you're in downtown Louisville, swipe right on your snap and see a new filter that features a cartoon Belle of Louisville floating on the Ohio River.

Kevin Price, the designer of the filter who works at Doe-Anderson advertising agency, said it was a real passion project for him.

"When we looked through the current set of filters, it didn't seem like the iconology of Louisville was well represented," Price said.

Price submitted several cultural filters, but the Belle of Lousiville was the one Snapchat ultimately chose.

Price and Doe-Anderson aren't done. They have several filters they hope to soon release for Louisville neighborhoods like Butchertown.

Several neighborhoods and schools in the 502 already have specific filters snapchatters can use, including the Highlands, Cherokee Park, University of Louisville, Bellarmine University and Spalding University.

Louisville's Churchill Downs was also ranked as having one of the best Snapchat geofilters by Travel and Leisure.

 

 

Want to create your own Geofilter?

You'll need to have a good eye for design and your design must be approved by Snapchat. Here are the rules:

►First, decide what you want your filter to be used for. Snapchat suggests creating a filter for a city, university, a local landmark or other public location. These ones are free. But no brand logos are allowed.

►You can also use the filter for special events like weddings, birthdays, festivals and baby showers. You have to pay for those ones, though.

►You'll have to submit a web-optimized PNG image, but there are some standards.

►Then, you'll have to draw your parameters using your location. The range is roughly 20,000 square feet or more, according to Bustle.

►Then, submit it to Snapchat! If you're approved, it's easy as 1, 2, 3.

 

The Courier-Journal


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