Indiana students just turned the Kendall Jenner Pepsi ad into a real protest tactic

You know that universally mocked Pepsi ad featuring Kendall Jenner saving a superficial protest by handing a police officer a Pepsi can? It was derided for being so far from any reality.

But some creative students just turned it into a way to protest for real.

A controversial conservative author and thinker, Charles Murray, was due to speak at Indiana University last night, and many students weren’t happy about his appearance, so they gathered outside the highly secure event space to protest.

Murray is behind the book The Bell Curve: Intelligence and Class Structure in American Life book on intelligence and racial differences. Critics say the book, which argues for a racial basis for intelligence, is racist — and that it’s been discredited.

So IU demonstrators took that Pepsi ad and made it into a protest tactic.

For one thing, there was a creative Kendall Jenner-themed photo booth for people to take pictures with, set up near police barricades outside the building where Murray was speaking. Protesters posed with Pepsi can posters.

And a student protester went and handed a Pepsi to a cop providing security at the controversial event.

It was reportedly shaken up before the cop took it, resulting into the soda spewing out of the bottle.

Some people on Twitter, still fresh on sweeping social media criticism of Pepsi, responded:

Murray has recently been met on other campuses by student protesters, at schools including Middlebury College, Notre Dame and Columbia University.

USA TODAY


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