But some creative students just turned it into a way to protest for real.
I'd be willing to bet someone will be at the protest at IU today handing out cans of Pepsi.— Justin Schuller (@ALovelyScarf) April 11, 2017
A controversial conservative author and thinker, Charles Murray, was due to speak at Indiana University last night, and many students weren’t happy about his appearance, so they gathered outside the highly secure event space to protest.
Murray is behind the book The Bell Curve: Intelligence and Class Structure in American Life book on intelligence and racial differences. Critics say the book, which argues for a racial basis for intelligence, is racist — and that it’s been discredited.
Protesters plan to pass out flyers with information about Charles Murray. pic.twitter.com/G1z1esq9pZ— Becca Costello (@becca_costello) April 11, 2017
So IU demonstrators took that Pepsi ad and made it into a protest tactic.
For one thing, there was a creative Kendall Jenner-themed photo booth for people to take pictures with, set up near police barricades outside the building where Murray was speaking. Protesters posed with Pepsi can posters.
"Kendall Jenner photo booth" outside of police line pic.twitter.com/KnK7v4mZON— Lydia Gerike (@lydi_yeah) April 11, 2017
And a student protester went and handed a Pepsi to a cop providing security at the controversial event.
Someone handed this cop a Pepsi at this protest and it exploded so he stormed off pic.twitter.com/rJwlmSpysC— Jules (@Julian_Epp) April 11, 2017
It was reportedly shaken up before the cop took it, resulting into the soda spewing out of the bottle.
Some people on Twitter, still fresh on sweeping social media criticism of Pepsi, responded:
@tai_fieri everyone is protesting charles murray and someone gave an officer a shaken up pepsi lmao— mike from 79th. (@curatedbymike) April 12, 2017
To the people protesting the Charles Murray talk by giving Pepsi to the police... well played.— Brody Miller (@byBrodyMiller) April 11, 2017
Murray has recently been met on other campuses by student protesters, at schools including Middlebury College, Notre Dame and Columbia University.