FLASHBACK: LONDON 1948

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Associated Press

Posted on February 19, 2013 at 9:33 AM

The 2012 games may be known as the first iPhone games, but the last time the Olympics were held in London also marked a technological milestone. In the 1948 London games, more than half a million Brits watched the events on the 80,000 television receivers then in operation, the first time that medium had been part of the reporting of the games. Most coverage in North America was still through radio and newspaper, as there were no comparable television networks.

-Source: "Pursuit of Excellence, The Olympic Story" by The Associated Press and Grolier

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