'Wild Eggs' opens up 4th Lou. location

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by WHAS11

WHAS11.com

Posted on June 19, 2013 at 5:22 PM

Updated Wednesday, Jun 19 at 5:40 PM

LOUISVILLE, Ky. (WHAS11) -- The Wild Eggs empire is expanding.  The popular brunch chain announced on Wednesday, June 19, that it will soon be opening its fourth store in Louisville -- its fifth overall.  Their new location is in between Market and Main Streets off of Floyd. It’s a 4,700 square foot space near the Jimmy John’s on Main. It is set to open in the fall.

Have you ever tried the Kelsey "Kentucky" Brown or the Kalamity Katie's Border Benedict? This Tex Mex brunch fare with a local spin has Kentuckiana going crazy for Wild Eggs. The owners are hoping for dozens more – up to fifty restaurants in the next five years.

“We're preparing to grow. We're setting up franchise operations. We feel like we're 5-years-old. We've done a lot of research and a lot of development. We've had a lot of growing pains. I think we're ready to start franchise and branching outside the Louisville market,” co-owner Shane Hall said.

They already have one franchise in Denver. They know word of mouth is making their hen house much bigger.

“As you branch out we feel like people may have heard of Wild Eggs. We're looking at markets like Cincy, Lexington, Indianapolis, Nashville,” Hall said. 
 
“Since our business hours are day part, we're going to try to capture that business crowd. Normally weekends are really strong for us. So we're hoping we'll get a lot of business Monday through Friday and that weekends will still hold true,” Hall said.

They are looking at building their brand within a 200 mile radius around Louisville-- the city where the eggs first went wild. Wild Eggs opened its first location on Dutchmans Lane in 2007. In 2012, it reported about $6.5 million in revenue.
 

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