LASEP secures ten additional partners

LASEP secures ten additional partners

LASEP secures ten additional partners


by News Release

Posted on October 18, 2010 at 2:36 PM



LOUISVILLE, KY (October 18, 2010)

LASEP was pleased to announce the following new partners at today's Louisville Arena Authority Board of Directors Meeting:

· FireKing Security Group has provided security equipment for the KFC Yum! Center.

· NuYale Cleaners has been named the KFC Yum! Center Dry Cleaner.

· Popcorn Station is the KFC Yum! Center's "Official and Preferred Popcorn Partner."

· Waste Management is the "Official Environmental Partner" of the KFC Yum! Center.

· Werner Ladder, official ladder of the NCAA, has provided all ladders used at the KFC Yum! Center.

· SPRINT will be featured on inner bowl signage in the KFC Yum! Center.

· The Event Company has agreed to be featured on Upper Concourse signage.

· American Beverage Marketers will provide Finest Call brand cocktail mixers.

· and Sandollar Limousine have both agreed to inner bowl signage and are providing services to the KFC Yum! Center.

"As the doors of the arena open, the addition of 10 more new partners shows the on-going support for this project," said Jim Host, chair of the Louisville Arena Authority. "LASEP has done a terrific job in securing more than $48.8 million in sponsorship agreements."

"The corporate community has generously supported the KFC Yum! Center," said Lynn Saltzman, general manager of LASEP. "And the addition of these new partners further solidifies the continued commitment to the success of this facility."

"The Popcorn Station is proud to be the Official and Preferred Popcorn Partner of the KFC Yum! Center," said Jason Matzek, general manager of the Popcorn Station. "As life-long Louisville residents, it's great to be part of this next chapter in our city's development. Thanks to all those that have made the new arena a reality. Go Cards!"

"We are delighted that the KFC Yum! Center has chosen NuYale's environmentally friendly Glacier Dry Cleaning as their dry cleaner of choice," said NuYale President Gary Maloney.

"The Event Company is excited about our partnership with the KFC Yum! Center. The relationship has already exceeded our expectations," said Gary Loeser, CEO of The Event Company. "We are looking forward to working with the various groups already booked at Louisville's newest gem."

"It is a great honor to sponsor and be a part of this wonderful facility," said Bill Hall, president and CEO of "We are certain that the KFC Yum! Center will be a 'game-changer' for the city of Louisville."

For more information on the Louisville Arena Authority, visit <>.

- Louisville Arena Sports and Entertainment Properties (LASEP) announced today the addition of 10 new partners for the KFC Yum! Center, bringing the total sponsorships to more than $48.8 million. LASEP is the locally based entity of Learfield Sports and is the exclusive marketer for the KFC Yum! Center.