KFC targets fire hydrants for new marketing campaign

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by AP

WHAS11.com

Posted on January 6, 2010 at 3:40 PM

LOUISVILLE, Ky. (AP) -- Fast-food chain KFC is giving two Indiana cities $7,500 so it can emblazon founder Colonel Sanders’ face on their hydrants and fire extinguishers to promote new “fiery” chicken wings.
Experts say to expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the clutter of traditional advertising. Cash-strapped governments have long sold space on mass transit, benches, trash cans and other public property to help stretch budgets.
KFC told Indianapolis and Brazil, Ind., it wanted to improve their fire safety by helping pay for new hydrants and extinguishers in exchange for advertising on them. The company plans to e-mail a national network of mayors on Wednesday to find three more cities to participate in the approximately $15,000, month long effort, which began Tuesday.
(Copyright 2010 by The Associated Press.  All Rights Reserved.)
 

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