Eating during the game? KFC claims 'Couchgating' as trademark, launches contest


by Joe Arnold

Posted on January 7, 2013 at 6:21 PM

Updated Monday, Jan 7 at 6:28 PM

LOUISVILLE, Ky (WHAS11) -- They are two classic partnerships: the couch and the television, sports and food.

Now, Louisville-based KFC is proclaiming itself the nexus of those classic American experiences with a Gameday Bucket of chicken and a trademarked word to describe the activity, "couchgating."

"Can a person watch football without KFC?  Sure," says an actress in a new KFC commercial.  "Is that person couchgating? No that person is failing."

"KFC is historically a food that people enjoy sharing," explained Rick Maynard, KFC Public Relations Manager, "to be able to get a bucket of chicken and wings and original recipe bites and share it with your friends during the game. It makes quite a "couchgating experience."

Via Twitter and Facebook, KFC is compiling couchgating tips.

Respondents who use the #couchgating hashtag qualify for a contest with weekly prizes.  Two winners will be awarded a makeover of their living room into "couchgating central," including a couch and loveseat, recliner, high-definition television, tables, mini-refrigerator and KFC Gameday Buckets. 

"Buy a dip-colored slipcover for couch during football season to camoflouge wingdrops," suggests one tweet.

"If you touch the wing, you own the wing," Maynard said.  "There's no touching then putting it back in the bucket."

At the furniture store nearest KFC's Louisville headquarters, the customers and staff had not heard about KFC's campaign, but welcomed the idea.

"I don't eat while watching football," said Jim Wright of Louisville.  "I drink my coffee.  I got to have coffee."

Yet, Wright said he would gladly eat KFC chicken while watching the Super Bowl.

"Couches give a form of relaxation except when the game is tense," said Stacey Grimm, a Value City Furniture sales associate.  "You fold it up and you're on the edge of your seat. Yeah team. Go go go!"

Nine months ago, University of Kentucky basketball fans burned couches in the streets of Lexington to celebrate a Final Four victory over Louisville.  Now a U-K fraternity house is the first recipient of a KFC's couchgating makeover. 

KFC placed an ad in the Kentucky Kernel newspaper offering a free "like new" couch.  After the Delta Tau Delta Fraternity responded, KFC delivered new furniture and a television for the group's TV room.

Click here for information on KFC's couchgating contest.