E-Town begins effort to 'brand' itself

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by AP

WHAS11.com

Posted on March 10, 2013 at 2:47 PM

Updated Sunday, Mar 10 at 7:43 PM

ELIZABETHTOWN, Ky. (AP) -- A central Kentucky city has decided to move forward with an effort to brand itself and wants residents to participate.

Elizabethtown city officials, the Elizabethtown Tourism & Convention Bureau, the Elizabethtown-Hardin County Heritage Council and the Elizabethtown-Hardin County Industrial Foundation are working together in an effort to come up with a brand.

Convention bureau director Sherry Murphy told The News-Enterprise (http://bit.ly/10gsdoJ) that a website called brandetown.com has been set up to take input from residents on how they would describe the city, what it is best known for and how they want outsiders to describe it.

Murphy said public comments are being taken through March 15, and then will be reviewed for major themes.

She said the Louisville-based firm New West will recommend branding elements the coalition should pursue.

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