European sporting impacts traffic, local business


by Gene Kang

Posted on January 28, 2013 at 7:24 PM

Updated Monday, Jan 28 at 7:42 PM

LOUISVILLE, Ky. (WHAS11) -- A biking event called Cyclo-Cross is affecting a portion of River Road this week. This change could impact your commute but it’s also affecting businesses as well.

Hundreds of cars have already detoured from River Road to Frankfort Avenue because of Cyclo-Cross which is a massive sporting event from Europe. The event is a first of its kind in the U.S.

Businesses along the route have posted signs saying they are open and hope for international customers.

Not sure what the Cyclo-Cross is? Think of the two-mile course as high energy mountain biking mixed with cross country.

"You have to be able to ride on pavement, grass, sand, mud and go up barriers and stone walls," Jerry White a New Hampshire said.

The premiere event is being held outside of Europe for the first time in 60 years, here in Louisville.    

"It's huge in Europe, especially in Belgium. It's like their football, it's televised. People flock to the events," Linda Hood, a New Hampshire resident said.

But with road closures lasting more than a week, about 14,000 drivers will have to detour around Frankfort Avenue.

Businesses along the route like ProFormance are still open. WHAS 11’s Gene Kang even got in a quick work-out to get ready for Cyclo-Cross.

The co-owner of ProFormance, Carlos Rivas, expects thousands of people from across the world to visit our area and cause a business boom.

"I think the biggest thing is just welcoming everybody from Europe and the community. To tell people hey we're open, friendly and here to help you," Rivas said.

Louisville Metro Police say the best way to avoid the closure on River Road is to take Zorn Avenue in the morning and I-71 South at night.

Follow @WHAS11Traffic on Twitter for the latest traffic updates.