LOUISVILLE, Ky. (WHAS11) -- “I am buying a very cool tie-dye pink ribbon shirt,” Kim Nicodemus said. Today, Kim Nicodemus is buying one piece of apparel to honor someone who is close to her heart.
“We do the race every year in memory of my sister who passed away from breast cancer at the age of 33,” Nicodemus said.
Kim, like millions of others, buys pink during October.
“You see pink everywhere on advertisements, on TV, on products that you buy,” Better Business Bureau Communications Vice President Reanna Smith-Hamblin said.
This month, the BBB is warning consumers that not everyone is going pink for the right purpose.
“A lot of these scam artists will come up with names that sound similar to a charity, but it may not actually be a charity,” Smith said.
So before you donate over the phone or internet, confirm the organization. Volunteers at the Susan G. Komen Race for the Cure store recently witnessed a similar incident.
“A young lady came in and their band raises money. They have a sign up it's for Susan G. Komen and that's who she thought she was sending it to,” store volunteer and survivor Bonnie Lichtefeld said.
In fact, she gave to a different organization. But until she checked, she had no idea.
“Now that she knows the difference she is now making sure that their tips and fundraisers that they donate, comes to our local affiliate,” Licthefeld said.
Items for sale here all have the trademarked ribbon.
“If it has the running ribbon from Komen you know it's going to Komen research,” Lichtefeld said.
One easy way to check for a scam is to look at the label before you buy it. Like this bag, it clearly says on the tag a minimum of 22.5 percent of the purchase price goes to Susan G. Komen Race for the Cure.
“Everyone know it's that month of course so do the scam artist-- so yes they will pursue you in many ways,” Smith said.
So while raising breast cancer awareness be aware of scams.