New arena picks up first sponsor

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WHAS11.com

Posted on August 15, 2009 at 6:41 PM

Updated Tuesday, Oct 13 at 4:29 PM

LOUISVILLE, Ky. (AP) -- Norton Healthcare has signed on as the first sponsor for the new arena being built in downtown Louisville.

The Courier-Journal of Louisville reports that the $10 million, 10-year deal will give Norton signs inside and outside the building, plus an immediate care center at the facility.

Arena officials say the Norton deal is the first of they say will be four to eight "cornerstone" sponsors. They'll get advertising on the building's main scoreboard and signs on various concourse levels.

Arena officials are trying to line up a company that ultimately will pay an expected $40 million over 20 years for the arena's naming rights.

The University of Louisville's basketball teams will be the main tenants of the $238 million, 22,000-seat arena, which is being designed for multiple events.

(Copyright 2009 by The Associated Press. All Rights Reserved.)

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