(WHAS11) - It's been six days since Kentucky Attorney General Jack Conway cursed during a political speech at the Fancy Farm Picnic but the reaction to what he said has taken on a life of its own.
The "One tough SOB" comments burned up the blogosphere in Kentucky and then got new life on Comedy Central and now there is a new YouTube video.
For Conway it's been one tough week but for the Mongiardo campaign, it's the gift that keeps on giving.
The Colbert Report picked up on the incident and a spokesman says that Jack Conway found the Colbert Report to be funny.
But the campaign is not laughing at a YouTube video posted Thursday.
No one has claimed responsibility for the video which pokes fun at Conway's self-proclaimed toughness and paints him as vain.
"This isn't a campaign for student council; it's a race for the United States senate. Voters are focused on jobs, health care and education and the future of Kentucky, not juvenile videos. Kentucky voters are smarter than that," says a Conway spokesman.
Conway's campaign alleges Mongiardo's people are behind the video.
A Mongiardo spokesman denies the allegation.
The Mongiardo campaign says it is benefiting from the flap in part because Conway at first didn't apologize for his comments but then acquiesced.
A spokesman says Conway was being handed the nomination on a silver platter but that this tough week has raised doubts.
A Conway spokesman says he is moving forward and expressed concerns that the media is perpetuating a ridiculous story.
The Mongiardo spokesman calls it Jack Conway's "Howard Dean" moment - referring to the one time presidential contenders scream at a victory rally that undermined the rest of his campaign.
So has the Fancy Farm flap made a difference in this campaign?
A new Survey USA poll asked people in the Louisville television market.
About 15 Kentucky counties if they were familiar with what Conway even said at Fancy Farm.
Only 35% said yes and 62% no.
Of those who knew of his comments, 9% say it gave them a more positive opinion on Conway, while 44% say it had a negative effect.
Nearly half say it hasn't made a difference.
