(WHAS11) -- A surprising new study for the ladies about bras and the lift that you're supposed to be getting.
A French researcher now says bras are a false necessity.
The new study suggests that they may be causing damage to the cleavage they're intended to support.
The research team followed 330 women over a span of 15 years and found that those who took of their bras for good experienced perkier assets from each year they didn't wear a bra.
But don't burn those bras just yet. Doctors say if women are breastfeeding or growing older they may still benefit from bras giving them support they need.