New mobile WIC website makes services more accessible to families

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by News Release

WHAS11.com

Posted on December 12, 2012 at 8:26 PM

LOUISVILLE, Ky. (News Release) -- Families enrolled in the Women, Infants and Children (WIC) nutrition program are now able to use their mobile phones to find the nearest WIC-approved grocer and to check their WIC monthly balances thanks to a new mobile website, http://www.kywic.com.

Louisville's new mobile WIC website is one of only a few such sites across the nation.  It is being piloted in Louisville and will then be rolled out across Kentucky next month.  The mobile website was developed on the recommendation of an advisory council of WIC participants to improve access to services and to reduce barriers to good health. Website development and hosting was funded by KentuckyOne Health through its Upstream to Equity project, collaboration with the Center for Health Equity to address health disparities, and made possible with a grant from Catholic Health Initiatives.                               

"This is yet another tool to increase access to WIC nutrition services," said Louisville Metro Public Health and Wellness Dr. LaQuandra Nesbitt. "This generation of WIC moms and their families use their mobile devices for much more than phone calls.  The new mobile website will make families smarter consumers of WIC services.  We are grateful to KentuckyOne Health and to Catholic Health Initiatives for their work on this project."

"KentuckyOne Health is focused on improving access to health care across the Commonwealth, reducing the incidence of disease, and promoting health equity," said Alice Bridges, Vice President for Healthy Communities for KentuckyOne. "The WIC mobile website is one example of how we're putting this vision into action in partnership with local and state providers."
 
WIC is a supplemental nutrition program for pregnant women, postpartum and breastfeeding mothers and for children younger than age five. WIC provides foods like milk, cheese, eggs, vitamin C rich fruit juice, iron fortified cereal, peanut butter, whole grain bread and fresh fruits and vegetables. WIC also provides nutritional evaluation, counseling and education.

It is estimated that only about half of the families eligible for WIC actually enroll. Many families may qualify for WIC services but not know it. For example, a pregnant woman with no children making approximately $27,900 a year may qualify. A family of four making approximately $42,600 per year may qualify.
 

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