Study: Public opinion of Papa John's dropped after political comments

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by WHAS11

WHAS11.com

Posted on December 4, 2012 at 7:26 PM

Updated Wednesday, Sep 18 at 2:55 PM

(WHAS11) -- It turns out that John Schnatter's comments about  "Obamacare" may not be going over too well with customers.

According to a new study from YouGov Brand Index, which researches brand perception for marketing directors, public opinion of Papa Johns dropped after CEO John Schnatter said new healthcare regulations might cause some franchise owners to cut employees' hours.

The study shows brand favorability dropped to four at the end of November down from 32 on election day.

Schnatter said his comments were taken out of context and he will  respect the law.

Papa Johns says that during the same time period their general population study showed a signifcant increase in some key criteria like quality and value.
 

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