(ABC News) - We've seen choreographed dance numbers and epic movie trailers, all orchestrated to pop the question.
But now a brand-new invention is giving viral proposal videos a whole new perspective.
Created by four college classmates from Michigan, a ring cam promises to create the perfect way to capture that perfect moment.
Only the person proposing knows it's there so you're able to capture that genuine element of surprise.
This jewelry box actually has a tiny camera built right in so when the nervous groom-to-be gets down on bended knee his hopeful's ecstatic response is captured right there.
Ring Cam's inventors knew they had something special.
When they got the first video back, they said they were blown away. It was becoming a must-have. This is such a special moment so to be able to capture that is kind of beyond words.
The engagement innovation is even in the running for the next season of "Shark Tank".