Name brand vs. store brand: Is it cheaper, can you tell the difference?

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by Brooke Katz

WHAS11.com

Posted on June 14, 2012 at 6:24 PM

Updated Thursday, Jun 14 at 9:28 PM

LOUISVILLE, Ky. (WHAS11) -- As summer approaches the occasional cookout, barbecue, picnic and family reunion comes along with the warm weather.

Preparing food for these events can sometimes be costly, especially when it adds to an already expensive monthly grocery bill. Cutting coupons is one way to help save at the check out, but there are other ways to cut the cost of groceries.

A new survey by the Private Label Manufacturer’s Association shows you can save more than 36 percent on your grocery bill if you pick store brands over name brands.

The survey looked at food, and some non-food items, that the average family might by for cookouts, picnics or just playing outdoors. The study tracked pricing over a six-week period at a conventional supermarket.

WHAS11 News decided to find out if choosing store brands really does save money ... and if people can tell the difference between the store brand and name brand.

We went to First Choice Market and picked up items you might use for a cookout or picnic like hot dogs, hot dog buns, chips, cola, baked beans and ice cream. We bought both the generic and name brands. The total for the generic brands come to $10.47 while the total for name brands was $21.43, about a 50 percent savings.

The store manager said for the most part, the name brands and store brands taste the same. He said there will be differences from time to time in the quality of certain products. but one simple test you can do is to compare the ingredients on the labels of the generic and name brands.

Click the video player above to see if the people we talked to could tell the difference between the name brand products and the store brand.

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